The Financial Times once asked James to conjure up the $600 million fine to pay for a major banking scandal, but he has always been more adept at creating deceptions than fixing them.

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James learnt by spending his formative years in one of the world's oldest magic shops. Since then he has been invited to perform at The Royal Variety Performance after-party and presented an online series of bar tricks for NIVEA. He has performed on BBC, ITV and Nickelodeon and is the creator of a magic-themed walking tour in London's West End.